Brand Corporate Identity - Final Compilation and Reflection

29/03/22 - 29/06/21 (Week 1 - Week 14)
Koh Han Rong (0344410)
Brand Corporate Identity
Final Compilation and Reflection

INSTRUCTION:
Project 1: Breaking brand

Project 2: Logo

Whatever Brand Identity:


Figure1.1.1  Logo B&W Design

Figure1.1.2 Logo Rationalization





Figure1.1.3 Clearspace

Figure1.1.4 Chosen Coloured



Figure1.1.5 Pattern

Figure1.1.6 Typeface
Final pdf:





Figure1.1.7 Animation

Project 3: Positioning & Identity

Stationary:

Figure2.1.1 Business Card

Figure2.1.2 Envelop

Figure2.1.3 Letterhead

Figure2.1.4 Invoice
Collateral:

Figure2.2.1 Staff T-shirt

Figure2.2.2 Tote-Bag
Figure2.2.3 Thermos Bottle
Figure2.2.4 Skateboard
Social Media:
Figure2.3.1 Website

Figure2.3.2 Instagram
Figure2.3.3 App Landing Page
Enviroment:

Figure2.4.1 Front of the Shop


Figure2.4.2 Bus Stop Poster
Final Pdf:




Final Project :


Reflection:

Experience:
Despite the fact that this module didn't convince me otherwise, I still believe that I enjoyed myself quite a little. Project 3 was the one I really loved since I find the process of making collaterals, in general, to be extremely fascinating. I was pleased to be able to work on it because I also enjoyed my color scheme a lot. I also want to thank Ms. Lilian and Mr.Vinod for all the criticism they provided and for how they helped us improve throughout the module. I believe that a lot of the criticism helped me pinpoint the areas where I need to make improvements. Overall, I'm glad I had the opportunity to do these tasks over the semester. This module's experience for me was quite unexpected. I didn't particularly look forward to this subject at first since I just didn't know how to create logos. Because I felt like I was running out of creative ideas, I actually disliked designing them. I enjoyed learning about logo design from others and appreciating how they represented companies, but coming up with my own designs was a very other experience.

Observation:
In the end, the Layout, Grid system was the key point of how your design gonna look. Sometimes having some white space is ok for a design because it lets the design have a breathing space and contrast it. In addition, having a good image can really help your design become more quality and impactful. 

Findings:
At the end of the semester, I felt that my design skill really need to have a huge improvement to catch up with everything. This semester's workload also almost beat me in some meaning.  I still haven't gotten used to the rhythm of the class at the end, but I believe that it will all change the next semester and I am already excited to move on.

Comments

Popular Posts