Brand Corporate Identity- Project 2
??/04/22 - 0?/05/22 (Week 3 - Week 6)
Koh Han Rong (0344410)
Brand Corporate Identity
Project 2
Brand Corporate Identity
Project 2
LECTURE NOTES
Lecture 3
Lecture 3
Recorded under Project 1.
Lecture 4
"A brand is a person's gut feeling about a product, service, or company" (Neumeier, 2003)
Ideal is what an individual think is perfect, most suitable.
"Brand Ideal is a higher purpose of a brand or organization that goes beyond the product or service they sell." (Garbe, 2012)
Brand values are the values that direct the business, the motivation and purpose of the brand.
Brand Ideals includes the brands' vision, meaning, authenticity, differentiation, sustainability, coherence, flexibility, commitment, and value.
Ideal is what an individual think is perfect, most suitable.
"Brand Ideal is a higher purpose of a brand or organization that goes beyond the product or service they sell." (Garbe, 2012)
Brand values are the values that direct the business, the motivation and purpose of the brand.
Brand Ideals includes the brands' vision, meaning, authenticity, differentiation, sustainability, coherence, flexibility, commitment, and value.
Lecture 5
The brand positioning statement should be written in the below format:
“For target customers, company name is the market definition that delivers brand promise because only company name is reason to believe.”
For task 2, we will have to do:
- Logo Rationale: Value Proposition Statement & Design Elements
- Logo Space Rationalization, Logo Grid, Logo Clearspace, Logo Animation
Lecture 6
For the following assignment, below is the breakdown of our tasks to do for each week:
Week 6 - Logo rationale, create mood board
Week 7 - Stationery, Collateral
Week 8 - Environmental graphic, Digital Media
Week 9 - Design Finalization & Submission
Week 7 - Stationery, Collateral
Week 8 - Environmental graphic, Digital Media
Week 9 - Design Finalization & Submission
INSTRUCTION
Project 2A: Logo Analysis
We were told to do 25 logo analysis of different brands. Below are the 28 logo analysis I did:
Project 2B:
Week 3
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Figure2.1.1 Mind Map
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Figure2.1.2 Mind Map
Figure2.2.1 First Week 20 Sketch
Figure2.2.2 Seconf Week Sketch
Figure2.3.1 Chosen Sketch
Ms. Hsin pointed out some points I could work on.
First Logo attempt:
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Figure3.1.2 First Logo Attempt
Second Logo Attempt:
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Figure4.1.1 Progression
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Third logo Attempt:
The third logo was my favorite one, therefore I decided to go with this one.
The third logo was my favorite one, therefore I decided to go with this one.
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At the first I was trying to follow the grid system of the logo design, however when I came out I feel like something missing in my logo and also the logo was to boring as a logo.
After I struggling with the rules, I started to think about breaking the rules. So I just simply trace it out the logo with my sketch and I just realize that was actually very good for me.
After I struggling with the rules, I started to think about breaking the rules. So I just simply trace it out the logo with my sketch and I just realize that was actually very good for me.
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After that, I try to pair a lot of typeface with my logo to choose which typeface was the best option.
Figure6.2 Final PDF
Figure6.1.1 Logo with different Typeface
After I choose my typeface which is the option 1, I started to rationalizing all the things together.
FEEDBACK:
Week 4
General Feedback: Refine the sketches according to the feedback given
Specific Feedback: Need to more concentrate on the sketches.
Week 5
General Feedback: Use the grid system into your logo design
Specific Feedback: Move on to digitize the logo
Week 7
General Feedback: Done posting task 2A and 2B by next week.
Specific Feedback:
Reflection:
Experience
I utilized logos that I see all the time for task 2A. We had plenty of time to accomplish this job because we had to analyze 28 logos. Because this was my first time analyzing logos, I wasn't sure whether my technique was accurate, but I tried my best to explain the logos that I had chosen.
This assignment 2B I took a long time since we followed a process that started with completing research on what sort of business we wanted to start, then creating mind maps to better comprehend and find inspiration for the logo, and then sketching out the many concepts we had.
Observation
When analysing a logo and developing one yourself, the overall observation for job 2 is that there is a lot of attention to detail. I realised how much research goes into making a logo and how even the tiniest tweak in a logo may cause it to deviate from its intended meaning.
Findings
I noticed that the more sketches I did and the more concepts I laid out in my head, the better my approach for developing the final logo would be. I incorporated components from a few concepts into the final concept. In terms of assignment 2A, I realised that I learned a lot about the many forms of logos for different types of businesses. Some logos are complicated yet still functional, while others are straightforward.
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