Major Project
28/08/2023 - 29/11/2023 / Week 1 - Week 14
Koh Han Rong / 0344410
Bachelor of Design (Hons) in Creative Media
Instruction:
Week 1:
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Week 4-7
Reflection:
Koh Han Rong / 0344410
Bachelor of Design (Hons) in Creative Media
Major Project
Instruction:
In our very first week of the semester, Mr. Asrizal sat us down and had an insightful chat about how to excel in our studies. He urged us to head back home and get to work, encouraging us to think about the real-life problems we might encounter in our fields of study and come up with our own solutions.
Figure1.1 Idea Brain Storming
Week 2:
In week 2, I had to show my overall idea to Mr. Asrizal. However, it turned out bad because I could not understand Mr. Asrizal's explanation of the Specific problem. Therefore, I need to find a specific problem. After I considered myself and consulted with BDCM senior I finally got it and I wanted to use an old bookstore which was located in Sabah as my final year Project.
Week 3:
During the third week, I dedicated time to articulating the underlying purpose and motivations behind the initiation of this campaign. This involved a comprehensive exploration of the objectives I aimed to achieve and a thoughtful reflection on the driving forces that fueled my passion and commitment to bring this campaign to life. This process not only provided clarity on the campaign's goals but also solidified my understanding of the significance and impact I aspire to make through this endeavor.
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Figure1.1 Brainstorming
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Figure1.2 Image Research
In the fourth week, following the feedback provided by Mr. Asrizal, I gained additional clarity and confirmation regarding the direction I intended to pursue. His insights and input played a crucial role in refining my ideas and solidifying my plans, ultimately contributing to a more well-defined and purposeful course of action. This feedback not only validated certain aspects of my project but also served as a valuable catalyst for further development and enhancement of my goals and strategies.
Figure 2.1
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Figure3.2 Poster
Figure3.3 Social Media mock up
major by Han Rong Koh
Week 7-8
In this week i have developed the campaign branding as well, such as the logo, color palette, art direction and etc....
major by Han Rong Koh
Other than that, in week 7 and week 8, I'm also focused on Miro to have a better mindset.
Figure 2.1
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Figure 2.2
Week 8-10:
I commenced the application process, taking the first significant steps towards implementing my plans. This phase involved navigating through the initial stages of various applications, marking the beginning of the practical realization of the groundwork laid in previous weeks. As I delved into the application procedures, I encountered challenges, learned valuable lessons, and began to witness the tangible progress of my efforts, reinforcing my commitment to the objectives set for this phase of the project.
Figure3.1 Poster
Figure3.2 Poster
Figure3.3 Social Media mock up
Week 10-15
Following the feedback received during the progression presentation, I acknowledged potential issues in my design direction. In response, I made necessary adjustments to refine and enhance the overall concept. Over the course of weeks 10 to 15, I diligently executed these modifications, completing the design phase, crafting detailed mock-ups, and culminating in the successful realization of the augmented reality (AR) exhibition. This period of focused work not only addressed the identified concerns but also showcased the evolution and dedication invested in bringing the project to its final, tangible form.
Following the feedback received during the progression presentation, I acknowledged potential issues in my design direction. In response, I made necessary adjustments to refine and enhance the overall concept. Over the course of weeks 10 to 15, I diligently executed these modifications, completing the design phase, crafting detailed mock-ups, and culminating in the successful realization of the augmented reality (AR) exhibition. This period of focused work not only addressed the identified concerns but also showcased the evolution and dedication invested in bringing the project to its final, tangible form.
Final Presentation Slide
AR exhibition
Reflection:
Throughout the entire semester, I've undergone a transformative journey marked by continuous learning, challenges, and accomplishments. One of the key aspects of this period has been the iterative nature of my projects. Starting from the conceptualization phase, I encountered valuable feedback that prompted me to reconsider and refine my ideas, reinforcing the importance of adaptability and resilience.
The collaborative experiences, particularly receiving feedback from peers and mentors, have been instrumental in shaping my perspective and influencing my decision-making. Each critique and suggestion served as a stepping stone for improvement, emphasizing the significance of constructive criticism in personal and professional growth.
The planning and execution of my projects demanded meticulous organization and time management skills. Navigating through various phases, from ideation to practical implementation, has underscored the importance of setting realistic goals, meeting deadlines, and adapting to unforeseen challenges. The iterative process has taught me that flexibility and openness to change are crucial for success in any endeavor.
Moreover, the hands-on experiences, such as the design modifications following the progression presentation, have reinforced the idea that setbacks are not failures but opportunities for improvement. This mindset shift has been a cornerstone in maintaining motivation and perseverance, ensuring that setbacks are viewed as integral parts of the learning process rather than insurmountable obstacles.
In retrospect, the journey has been a holistic experience, encompassing not only the technical skills related to my projects but also the development of soft skills such as communication, adaptability, and resilience. As I conclude the semester, I carry forward a deeper understanding of project management, creative problem-solving, and the importance of continuous self-reflection. These insights will undoubtedly shape my future endeavors and contribute to my ongoing growth as a student and professional.
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