CREATIVE BRAND STRATEGY TASK 3

Koh Han Rong (0344410)

Creative Brand Strategy

Project 3 - Campaign Branding

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Instruction: 

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Task 3: Campaign Branding

We need to execute the touchpoints we were given from task 2.

Design 

Logo

For the logo, I used the typeface that I chose for the logo. Which is Analog Script family font.

Figure1.1 Logo Progression

However, when I receive feedback from Ms. Lilian, this kind of logo didn't represent what I'm going to do with it. Therefore, I redo the logo without changing the typeface.

Figure1.2 Logo progression

After that Ms. Lilian say that the 3-row logos look quite special and it might work with it.

Poster

For the poster, I will insert the event date details into it.

Figure2.1 bg of the poster

After that add the logo on it and add the blur effect

Figure2.2 Add logo mark

And also don't forget the vector that I create a long time.......

Figure2.3 Add vector

After that put the event date details.

Figure2.4 Final

Social Media

For the social media, I started with the overall layout.

Figure3.1 Social Media Layout

Figure3.2 Instagram Bg

However, after that, I change the layout to another layout 

Figure3.3 Final look

Figure3.4 Final Social Media page

Promotional Video

For the promotional video, I decided to use kinetic typography as the main concept

Figure3.5 Progression

Figure3.6 Promotional Video

Website

Figure4.1 Wireframe

Figure4.2  News Page

Figure4.3 Shop page

Figure4.4 Music page

Campaign Merchandise:

Figure5.1 Bottle

Figure5.2.1 First t

Figure5.2.2 Second t

Figure5.3 Ticket

Figure5.4 bag

Final Outcome:

Figure5.1 Final Poster

Figure5.2 Final Social Media Post

Figure5.3 Final Website

Figure5.4 Final Promotional Video
Figure5.5 Flat lay
Figure5.6 Final presentation slide

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Feedback:

Week 7: Public Holiday
Week 8: Public Holiday
Week 9: Public Holiday

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Reflection:

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