Creative Brand Strategy -FINAL COMPILATION AND REFLECTION
29.09.2022 -02.12.2022 (Week 1-Week 14)
Koh Han Rong (0344410)
Bachelor of Design (Hons) Creative Media
Creative Brand Strategy// Final Compilation &Reflection
Instruction:
Task 1: Case Study & Campaign ProposalTask 1A: Case Study
Figure1.1 Case Study
Task 1B: Campaign ProposalFigure1.2 Proposal
Task 2: Ideation & Design Direction
Figure2.1 Ideation & Design Direction
Task 3: Campaign Branding
Figure3.1 Campaign Branding
Figure1.1 Case Study
Task 1B: Campaign Proposal
Figure1.2 Proposal
Figure3.1 Campaign Branding
Task 2: Ideation & Design Direction
Figure2.1 Ideation & Design Direction
Task 3: Campaign Branding
Figure3.1 Campaign Branding
Reflection:
Experience:
This module taught me how to plan and brand a campaign. This module taught me the value of accurate art direction. Because it had hampered my progress at work. Aside from that, I believe I should conduct more research for my campaign in order to develop better ideas or outcomes. Overall, I believe that I still have room to improve and strengthen my campaign theme. But for the time being, I am pleased with what I have accomplished.
Observation:
I was struck by how insightful customer journey maps are. It enables you to shape a loose idea into a complete customer experience. Looking back at task 1, I can see how the brand in my case study shaped and executed its campaign based on this experience map. I definitely see myself paying closer attention to how brand experiences are planned and executed.
Findings:
I really liked this module and Ms Lilian's teaching style. She was always encouraging me to do better and explore more. Her advice and assistance made the experience far more meaningful. This module taught me that there are numerous invisible factors that brands plan and research in order to ensure the success of their campaigns. We may not see them, but we certainly feel them.
I was struck by how insightful customer journey maps are. It enables you to shape a loose idea into a complete customer experience. Looking back at task 1, I can see how the brand in my case study shaped and executed its campaign based on this experience map. I definitely see myself paying closer attention to how brand experiences are planned and executed.
Findings:
I really liked this module and Ms Lilian's teaching style. She was always encouraging me to do better and explore more. Her advice and assistance made the experience far more meaningful. This module taught me that there are numerous invisible factors that brands plan and research in order to ensure the success of their campaigns. We may not see them, but we certainly feel them.
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