Creative Brand Strategy Task 2
Koh Han Rong (0344410)
Creative Brand Strategy
Project 2 - Ideation & Design Direction
Instruction:
Task 2:
Everything starts with a name, therefore I decided to use WF POP as the campaign name.
After I decided on the campaign name, I went to interest in having explicit references to show to Ms Lilian..png)
Figure1.1 references
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Figure1.2 references
For the next week, I try to put all the references into my mood board and I showed Ms. Lilian the mood board that I have created.
Figure1.3 mood board
However after I showed Ms. Lilian the mood board, Ms. Lilian have give me some feedbacks.
- For the application which of the landing page references gonna work? Because the three landing pages that I showed Ms.Lilian was basically not the same style .
- For the ticket, might choose a normal ticket, instead of the wristband. However, wristbands still can out it into merchandise.
- For the photography section, I need to consider where can I do with the outcome.
Figure2.1 Art direction.
For the color palette, don't have a single color that helps to bring out the visual impact.
For the graphic style, I wanted o use a model to take the photo however Ms. Llian thinks that might not be suitable for an introvert, therefore I change it to 2D vector + Aura effects to show the atmosphere when the artist sings R&B.
Figure2.2 Final choices for colors and typeface
For the video, I is it in the final outcome slides. But I wanted to do it like kinetic typography based video.
Final outcome:
Feedbacks:
Week4:
No progression or process was documented. More conceptualizing is needed to present a cohesive brand profiling of personality through a design brief. The presentation of the ideation application did not include video. Labeling of slides may reflect a poor understanding of the structure for strategizing creatively (which turned out to be a mistake hence more sensitivity to message communicated needed). However, there is potential in typography selection and combination. Room for improvement in design direction (can include moodboards, visual subjects, etc.) as well as the general look and feel of slides.
Creative Brand Strategy
Project 2 - Ideation & Design Direction
Instruction:
Task 2:
Everything starts with a name, therefore I decided to use WF POP as the campaign name.
After I decided on the campaign name, I went to interest in having explicit references to show to Ms Lilian.
.png)
Figure1.1 references
.png)
Figure1.2 references
Figure1.3 mood board
- For the application which of the landing page references gonna work? Because the three landing pages that I showed Ms.Lilian was basically not the same style .
- For the ticket, might choose a normal ticket, instead of the wristband. However, wristbands still can out it into merchandise.
- For the photography section, I need to consider where can I do with the outcome.
- For the poster, the left and the right poster didn't match very well, therefore just consider one style of poster(prefer the right).
After the feedback, I do the improvement.
Figure 1.4 mood board
After that, I proceed to the art direction.
Figure 1.4 mood board
Figure2.1 Art direction.
For the graphic style, I wanted o use a model to take the photo however Ms. Llian thinks that might not be suitable for an introvert, therefore I change it to 2D vector + Aura effects to show the atmosphere when the artist sings R&B.
Figure2.2 Final choices for colors and typeface
Final outcome:
Feedbacks:
Week4:
No progression or process was documented. More conceptualizing is needed to present a cohesive brand profiling of personality through a design brief. The presentation of the ideation application did not include video. Labeling of slides may reflect a poor understanding of the structure for strategizing creatively (which turned out to be a mistake hence more sensitivity to message communicated needed). However, there is potential in typography selection and combination. Room for improvement in design direction (can include moodboards, visual subjects, etc.) as well as the general look and feel of slides.
Week 5:
Do consider,
Reflection:
Experience:
This campaign will undoubtedly be an interesting experience. I had a great time researching the visuals and application ideas. Furthermore, I am very interested in activism-based graphic design, so I am thrilled that we were able to choose a campaign of our choosing to carry out. It made the research and compilation process much more interesting and stimulating. Overall, it's exciting to see the campaign gradually take shape.
Observation:
I noticed that as I worked on my campaign, it evolved from its initial form in Task #1. This is significant because it demonstrates that my ideas are evolving as I gain more knowledge and are not stagnant. I discovered that it is critical not to be stubborn in our original ideas, and that if we see the potential for a more successful and viable idea, it is well worth exploring.
Findings:
I found myself very carefully deciding how I wanted my campaign to look. Howver I still mess up something with the mistake. The more I thought about my idea, the more I wanted to change the tone of the campaign. I liked how we were given the freedom to develop our campaigns naturally and that nothing is set in stone, allowing us to keep learning and coming up with new ideas and strategies for our campaign.
Do consider,
- For the application which of the landing page references gonna work? Because the three landing pages that I showed Ms.Lilian were basically not the same style.
- For the ticket, might choose a normal ticket, instead of the wristband. However, wristbands still can be put into merchandise.
- For the photography section, I need to consider where can I do with the outcome.
- For the poster, the left and the right poster didn't match very well, therefore just consider one style of the poster(prefer the right).
Week 6:
- For the color palette, don't have a single color that helps to bring out the visual impact.
- For the graphic style, try to use other ways to convey the message because might not be suitable for an introvert.
Reflection:
Experience:
This campaign will undoubtedly be an interesting experience. I had a great time researching the visuals and application ideas. Furthermore, I am very interested in activism-based graphic design, so I am thrilled that we were able to choose a campaign of our choosing to carry out. It made the research and compilation process much more interesting and stimulating. Overall, it's exciting to see the campaign gradually take shape.
Observation:
I noticed that as I worked on my campaign, it evolved from its initial form in Task #1. This is significant because it demonstrates that my ideas are evolving as I gain more knowledge and are not stagnant. I discovered that it is critical not to be stubborn in our original ideas, and that if we see the potential for a more successful and viable idea, it is well worth exploring.
Findings:
I found myself very carefully deciding how I wanted my campaign to look. Howver I still mess up something with the mistake. The more I thought about my idea, the more I wanted to change the tone of the campaign. I liked how we were given the freedom to develop our campaigns naturally and that nothing is set in stone, allowing us to keep learning and coming up with new ideas and strategies for our campaign.
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