Design research & Methodology Final Compilation

Koh Han Rong//0344410
BDCM

Design Research & Methodology Final Compilation

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Instruction:

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Assignment 1:Proposal

Assignment 2: Critical Review

Assignment 3: Research Implementation - Primary Data

Assignment 4: Research Reflection Report & Recorded Presentation

Presentation Link

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Reflection:

To be honest it was very struggling for me at the starting point of this semester. The most difficult part of this first assignment for me was finding a suitable topic for me that I was really and interested in it. I am totally lost in this first assignment until the progression reaches the critical review part. The struggle point of me when I look back as I keep changing my topic and did not do actual research because I keep

doing things last minute. The reason why I choose the influence of culture on brand identity was that when I look out at all the stores in the mall, I found out that a lot of cultural elements really affect the brand identity. Cultural elements can easily add a unique personality to brand identity. The difficult part that when I confirm my topic was reading and writing the research problem. I don’t know how a research problem was gonna look like at the first, but luckily Dr. Jinchi guide me a lot in my first assignment.

The second assignment is also a difficulty for me, I realize that I really trash in reading even the topic was confirmed and I really take a long time to summarize up all the critical reviews in my second assignment. Another big issue for my second assignment was I kept finding some irrelevant topics that related to marketing and business, not the influence of culture on brand identity. Therefore, I change those articles last minute and share them with Dr.Jinchi, luckily it was accepted after that. By the way, the critical review’s example that given by Dr.Jinchi was really helped me a lot when I lost as usual and I really learned a lot of things from all these articles about how they actually work.

The third assignment was also the last task that we need to do. Compared with assignment 1 and assignment 2, this assignment was easier for me to complete. I just need to do a visual analysis about the brand that I have chosen which is ‘The Chicken Rice Shop’. Because I have experience with how the research gonna work from the last two assignments, therefore I was pretty good in this assignment I

guess.

Overall, through the whole journey of Design Research $ Methodology, I really learn a lot of research skills that are very useful for me in the future. I also very appreciate how Dr.Jinchi guides me as well, Dr.Jinchi even takes another time to help me when I am really struggling with the assignment. I expected to use that useful skill in the future.

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