Advanced Typography Task 2A+2B
13/09/2021-27/09/2021 (Week4-Week 6)
Lectures:
Figure1.1.2 Final key artwork
Figure2.1.2 Connect all the K.H, AND R together 
Figure2.1.3 Connect some gaps using the 'Bridge'
Figure2.1.4 Progression
Figure2.1.5 Adding some visual elements
Figure2.1.6 Final draft outcome
Figure4.3 Final after feedbacks
Feedbacks:
Reflection:
Koh Han Rong//0344410
Bachelor(Hons) of Design in Creative Media
Advanced Typography Project 1
Lectures:
Week 5: Perception and Organisations
Perception
-Perception in typography deals with the visual navigation and interpretation of the reader via contrast, form, and organisation of the content. Content can be textual, visual, graphical, or in the form of color.
Instruction:
Task 2(A): Key Artwork Contrast
- Light/ Bold
- Condense/ Extended
- Organic/ Machined
- Roman/ Italic
- Small/ Large
- Negative/ Positive
- Serif/ Sans Serif
- Ornate/ Simple
- Red/ Blue
- For refers to the overall look and feel of the elements that make up the typographic composition. It is the part that plays a role in visual impact and first impressions. A good form in typography tends to be visually intriguing to the eye; it leads the eye from point to point, entertains the mind, and is most often memorable.
- To represent a concept
- To do so in a visual form
-Gestalt theory emphasizes that the whole of anythinf=g is greater than its part- this is based on the idea that we experience things as a unified whole: Instead of breaking down thoughts and behavior to their smallest elements, the Gestalt psychologists believed that you must look at the whole of experience.
- Law of Similarity
- Law of proximity
- Law of Closure
- Law of Continuation
- Law of symmetry
- Law of Simplicity(Praganz)
- .....
Figure1.1 Gestalt Principles of Grouping
Instruction:
For this Task, We need to use our names to create an artwork. Explore and
compose as many permutations and combinations of these
initials. This key artwork will subsequently be used in Task 2(B) on various collateral.
I started to create the ket artwork in a simple way seem I choose a construction company as my occupation.
Figure1.1.1 Combine the K, H, AND R
Figure1.1.2 Final key artwork
Final key artwork:
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Task 2(B)collateral
for the task 2(B) we need to create at least 2/3 collateral and one animated invitation
Figure2.1.6 Final draft outcome
After that Mr.Vinod suggests I remove the tiny human and just focus on the key artwork.
Figure3.1.1 Poster after feedback.
After that, I been given another suggestion by Mr.Vinod, remove the blue outline and create a reverse, take all the information that I have, and place it in the spaces that I have.
Figure3.2.1 Final Poster design
Animated invitation:
For the animated invitation, I use after effects to complete the task.
Figure4.1 Progression
Figure4.2 Final GIF
After that, Mr.Vinod give me feedbacks that my animated invitation was lack of relevance in the form in relation to the occupation.
For the collateral, seem I choose a construction company as the occupation I choose tote bag, business card and T-shirt at the first.
Figure5.1.1 T-shirt
Figure5.1.2 Tote bag
Figure5.1.3 Business card
However, Mr . Vinod suggest I change the collateral from tote bag, T-shirt, and Business card to something related to construction items. Therefore, I change the collateral to hammer and safety west.
Final:
Figure6.2.1 Hammer
Figure6.2.2 Safety west
Final submission:
Task 2(A)
3 hour
Task 2(B)
28 hour
Feedbacks:
Week 6
General feedbacks: Think about what occupation that we gonna choose and explore on it.
Specific feedbacks: Add some enclosing parts to stabilize the fonts, because it was a precarious angle if you need.
Week 7
General feedbacks: Extract some color from others artwork.
Specific feedbacks: Explore more on your previous work.
Week 8
Independent learning week
Experience:
Overall from this task experience was quite excited me and I feel not satisfied yet. The most fun part was finding what company that my name can connect with. It was quite a struggle at the first because I can't relate any occupation with my name, so I decided to try the layout first then make my own decision.
Observation:
As usual, though this whole process I feel that my classmate was actually awesome. Their work was really stunning and inspired me. For the key artwork, I have done much research but I still need to say that create a key artwork that using your own name is still a challenging task but enjoyable.
Findings:
After this task, I need to concentrate on how I gonna pass a message in my own design and how to gonna make the audience/ client more satisfied with it.
Further reading:This article was about how we design our own logo.
A youtube video that helps us be inspired by the logo design.
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