Advanced Typography / Task 1 Exercises
23/08/2021 - 20/09/2021 / Week 1 - Week 5
Koh Han Rong / 03444410Advanced Typography / Bachelor of Design (Hons) in Creative media
Exercises
Lectures:
Week 1 / Typographic Systems :
At the new start of the whole semester, we have been brief about what we should learn from this semester. Due to the pandemic, we started our class online again and this was an unfortunate situation.
For the first class of advanced typography, Mr.Vinod introduces to us the 8 different typographic systems and it was quite a novelty.
Axial System: All elements are organized to the left or right of a single axis.
Figure1.1 example of Axial System from Pinterest
Radial System: All elements are extended from a point of focus.
Figure1.2 Radial System from Pinterest
Dilatational System: All elements expand from a central point in a circular fashion.
Figure1.3 Dilatational System from Pinterest
Random System: Elements appear to have no specific pattern or relationship.
Figure1.4 Random System from Pinterest
Grid System: A system of vertical and horizontal divisions.
Figure1.5 Grid System from Pinterest
Modular System: A series of non-objective elements that are constructed as a standard unit.
Figure1.6 Modular System from Pinterest
Transitional System: An informal system of layered handing.
Figure1.7 Transitional System from HOonY
Bilateral System: All text is arranged symmetrically on a single axis.
Figure1.8 Bilateral System from PinterestWeek 2 / Typographic composition:
Principles of design composition- Emphasis, isolation, repetition, symmetry and asymmetry, alignment, perspective are dominant in principles underpinning design composition.
The rule of third- The rule of third is a photographic guide to composition, it basically suggests that a frame can be divided into 3 columns and 3 rows. The intersecting lines are used as a guide to place the points of interest, within the given space.
Environment Grid- This system is based on the exploration of an existing structure or numerous structures combined. An extraction of crucial lines both curved and straight is formed. The designer then organizes his information around this super-structure, which includes non-objective elements to create a unique and exciting mixture of texture and visual stimuli.
Figure2.1 Example of environment gridForm and movement- This system is based on the exploration of an existing Grid System. Mr.Vinod developed this system to get students to explore; the multitude of options the grid offer; to dispel the seriousness surrounding the application of the grid system.
Figure2.2 Example of form and movements
Week 3/ Context and Creativity:
Handwriting-Handwriting is important in typography because the first mechanically produced letterforms were designed to directly imitate handwriting would become the basis or standard for form, spacing, and convention mechanical type would try and mimic.
Figure3.1 evolution of the Latin alphabet
Figure3.2 evolution of middle eastern alphabets
Figure3.3 evolution of Chinese script
Week 4: Designing type
Research-Before we created a type, we should know the history of the type, Type anatomy and type conventions. We should also know terminologies, sidebearing, metrics, hinting.
This process is to determine the type's purpose or what it would be used for, what different applications it will be used in such as whether the typeface is for school busses or airport signage, etc.
Sketching-If you are confident with your hand you can try sketching first before made them out in digital.
Digitization-Software such as Fontlab and glyphs app can help you generate your typeface to digitalize.
Testing-Depending on the typeface category the readability and legibility of the typeface become an important consideration. However, it is not as crucial if the typeface is a display type. where expression of the form takes a little more precedence.
Deploy-Even after deploying a completed typeface there are always teething problems that did not come to the fore during the prototyping and testing phases. Thus, the task of revision doesn't end upon deployment
Week 1 / Typographic Systems :
For the first class of advanced typography, Mr.Vinod introduces to us the 8 different typographic systems and it was quite a novelty.
Figure1.1 example of Axial System from Pinterest
Figure1.2 Radial System from Pinterest
Figure1.3 Dilatational System from Pinterest
Radial System: All elements are extended from a point of focus.
Dilatational System: All elements expand from a central point in a circular fashion.
Random System: Elements appear to have no specific pattern or relationship.
Figure1.4 Random System from Pinterest
Grid System: A system of vertical and horizontal divisions.
Figure1.5 Grid System from Pinterest
Modular System: A series of non-objective elements that are constructed as a standard unit.
Figure1.6 Modular System from Pinterest
Transitional System: An informal system of layered handing.
Figure1.7 Transitional System from HOonY
Bilateral System: All text is arranged symmetrically on a single axis.
Figure1.8 Bilateral System from Pinterest
Week 2 / Typographic composition:
Principles of design composition
- Emphasis, isolation, repetition, symmetry and asymmetry, alignment, perspective are dominant in principles underpinning design composition.
The rule of third
- The rule of third is a photographic guide to composition, it basically suggests that a frame can be divided into 3 columns and 3 rows. The intersecting lines are used as a guide to place the points of interest, within the given space.
Environment Grid
- This system is based on the exploration of an existing structure or numerous structures combined. An extraction of crucial lines both curved and straight is formed. The designer then organizes his information around this super-structure, which includes non-objective elements to create a unique and exciting mixture of texture and visual stimuli.
Figure2.1 Example of environment grid
Form and movement
- This system is based on the exploration of an existing Grid System. Mr.Vinod developed this system to get students to explore; the multitude of options the grid offer; to dispel the seriousness surrounding the application of the grid system.
Figure2.2 Example of form and movements
Week 3/ Context and Creativity:
Handwriting
-Handwriting is important in typography because the first mechanically produced letterforms were designed to directly imitate handwriting would become the basis or standard for form, spacing, and convention mechanical type would try and mimic.
Figure3.1 evolution of the Latin alphabet
Week 4: Designing type
Research
-Before we created a type, we should know the history of the type, Type anatomy and type conventions. We should also know terminologies, sidebearing, metrics, hinting.
This process is to determine the type's purpose or what it would be used for, what different applications it will be used in such as whether the typeface is for school busses or airport signage, etc.
Sketching
-If you are confident with your hand you can try sketching first before made them out in digital.
Digitization
-Software such as Fontlab and glyphs app can help you generate your typeface to digitalize.
Testing
-Depending on the typeface category the readability and legibility of the typeface become an important consideration. However, it is not as crucial if the typeface is a display type. where expression of the form takes a little more precedence.
Deploy
-Even after deploying a completed typeface there are always teething problems that did not come to the fore during the prototyping and testing phases. Thus, the task of revision doesn't end upon deployment
Instruction:
Task 1:
In this task, we were assigned to design some compositions by using the text below and 8 typographical systems that we learn.
The Design School,
Taylor's University
All Ripped Up: Punk Influences on Designor
The ABCs of Bauhaus Design TheoryorRussian Constructivism and Graphic Design
Open Public Lectures:June 24, 2021Lew Pik Svonn, 9AM-10AMEzrena Mohd., 10AM-11AMSuzy Sulaiman, 11AM-12PMJune 25, 2021Lim Whay Yin, 9AM-10AMFahmi Reza, 10AM-11AMWilliam Harald-Wong, 11AM-12PM
1)Axial System
Figure1.1.1 First Axial Draft progression
Figure1.1.2 First Axial DraftAfter the feedbacks has been given by Mr. Vinod I try to make the whole layout more clean and smooth.
Figure1.1.3 Second Axial draft
Figure1.1.4 Final Axial outcome
2)Dilatational System
Figure1.2.1 Dilatational First draft progression
Figure1.2.2 Dilatational First DraftLuckily this was acceptable by Mr.Vinod so I try to add some color to the title to let it look more attractive.
Figure1.2.3 Dilatational Final outcome
3)Radial System
Figure1.3.1 First Radial System draft progression
Figure1.3.2 Second Radial System draft
Figure1.3.3 Second Radial System DraftFor the radial system, Mr. Vinod didn't give me the feedbacks but I try to learn from the other's feedback by Mr. Vinod to our fellow classmates.
Figure1.3.4 Final Draft Progression
Figure1.3.5 Final Radial System outcome
4) Random System
Figure1.4.1 First Random System DraftThe random system was really confused me all the time so I watch a lot of references, try to make it simple and clear. But after I heard what Mr.Vinod explain more about the random systems in week 2 class, I finally got some idea into it.
Figure1.4.2 Final outcome progression
Figure1.4.3 Final outcome
5)Grid System
Figure1.5.1 First grid system DraftAt the first, I thought Mr.Vinod will approve this as a Grid system, but I was totally wrong. So Mr.Vinod teach with step by step with this grid system to let the layout more improved.
Figure1.5.2 Final Grid System progression
Figure1.5.3 Final outcome
6)Modular System Another system that confused me a lot, I try to figure out what was the actual mean of the modular system.
Figure1.6.1 First modular system draftLuckily, I have another idea after the week 2 class, so I try to redo all of the layouts.
Figure1.6.2 Final Modular System progression
Figure1.6.3 Final Modular System outcome
7)Transitional System Another (x2) system that confused meeeee.
Figure1.7.1 First transitional system draft
Figure1.7.2 Second outcome progression
Figure1.7.3 Final Transitional system outcome8)Bilateral System
Figure1.8.1 First Bilateral system draft
Figure1.8.2 Final Bilateral system progression
Figure1.8.3 Final Bilateral outcomeFinal JPEG outcome:
FIgure1.9.1 Axial
Figure1.9.2 Radial
Figure1.9.3 Dilatational
Figure1.9.4 Random
Figure1.9.5 Modular
Figure1.9.6 Grid
Figure1.9.7 Transitional
FIGURE1.9.8 Bilateral
Final pdf outcome:
Final outcome with grids:
Task 2: Type and playHere we go again, the last semester's nightmare. For this exercise, we need to find or take an image with a natural and geometric pattern. We need to explore the image and trace it with 4 letters or numbers.
The image I choose was from my speaker, when I finding the image it was so hard to find an image that was really i want. Therefore, decided to change my mind and take the picture myself.
Figure2.1 image of my speakerNow after I choose my image, I find out the speaker was quite easy to find a word because it was full of thinking space. So I started to traces it out.
Figure2.2 Result after tracing
Figure2.3 traced letterThen I find out the letter that I trace still needs a lot of work to reconstruct.
Figure2.4 reconstructing letter 'c'
Figure2.5 reconstructing letter'k'
Figure2.6 reconstucting letter 'a'
Figure2.7 reconstructing letter'l'
Figure2.8 reconstructed letter 'k''c''a''l'Now there is a big problem now after i united those circles I find out the letter 'c' and 'a' wasn't follow the rule of line and the letter 'k' and 'l' also got a little bit of problem to match their high. So, again and again, i need to reconstruct them again.
Figure2.9 progression of adjustment
Figure2.10 Letter'k'
Figure2.11 Letter'c'
Figure2.12 Letter'a'
Figure2.13 Letter'l'
Figure2.14 Letters after adjustment
However, Mr. Vinod comment this is too simple, therefore I wanted to add some fun into it.
Figure2.15 Fill it with black and add a white oval to make it look like bubble effects.
Figure2.2 Final letter 'k'
Figure2.3 Final letter'c'
Figure2.4 Final letter'a'
Figure2.5 Final letter'l'
Figure2.6 Final 'Bubble '
Figure2.7 FinalFigure2.8 Final PDF outcome
Week 4: Type and PlayFor Image and type play we have to choose an image and add the text that is related to it.After that, I started to find some images to do my draft.
Taylor's University
The ABCs of Bauhaus Design Theory
or
Russian Constructivism and Graphic Design
Open Public Lectures:
June 24, 2021
Lew Pik Svonn, 9AM-10AM
Ezrena Mohd., 10AM-11AM
Suzy Sulaiman, 11AM-12PM
June 25, 2021
Lim Whay Yin, 9AM-10AM
Fahmi Reza, 10AM-11AM
William Harald-Wong, 11AM-12PM
1)Axial System
Figure1.1.1 First Axial Draft progression
After the feedbacks has been given by Mr. Vinod I try to make the whole layout more clean and smooth.
Figure1.1.3 Second Axial draft
2)Dilatational System
Figure1.2.1 Dilatational First draft progression
Figure1.2.2 Dilatational First Draft
Luckily this was acceptable by Mr.Vinod so I try to add some color to the title to let it look more attractive.
3)Radial System
Figure1.3.1 First Radial System draft progression
For the radial system, Mr. Vinod didn't give me the feedbacks but I try to learn from the other's feedback by Mr. Vinod to our fellow classmates.
Figure1.3.4 Final Draft Progression
Figure1.3.5 Final Radial System outcome
4) Random System
Figure1.4.1 First Random System Draft
The random system was really confused me all the time so I watch a lot of references, try to make it simple and clear. But after I heard what Mr.Vinod explain more about the random systems in week 2 class, I finally got some idea into it.
Figure1.4.2 Final outcome progression
5)Grid System
Figure1.5.1 First grid system Draft
At the first, I thought Mr.Vinod will approve this as a Grid system, but I was totally wrong. So Mr.Vinod teach with step by step with this grid system to let the layout more improved.
6)Modular System
Another system that confused me a lot, I try to figure out what was the actual mean of the modular system.
Figure1.6.1 First modular system draft
Luckily, I have another idea after the week 2 class, so I try to redo all of the layouts.
Figure1.6.2 Final Modular System progression
Figure1.6.3 Final Modular System outcome
7)Transitional System
Another (x2) system that confused meeeee.
Figure1.7.1 First transitional system draft
8)Bilateral System
Figure1.8.1 First Bilateral system draft
Figure1.8.2 Final Bilateral system progression
Figure1.8.3 Final Bilateral outcome
Final JPEG outcome:
FIgure1.9.1 Axial
Figure1.9.2 Radial
Figure1.9.4 Random
Figure1.9.6 Grid
Final pdf outcome:
Final outcome with grids:
Task 2: Type and play
Here we go again, the last semester's nightmare. For this exercise, we need to find or take an image with a natural and geometric pattern. We need to explore the image and trace it with 4 letters or numbers.
The image I choose was from my speaker, when I finding the image it was so hard to find an image that was really i want. Therefore, decided to change my mind and take the picture myself.
Figure2.1 image of my speaker
Now after I choose my image, I find out the speaker was quite easy to find a word because it was full of thinking space. So I started to traces it out.
Figure2.2 Result after tracing
Then I find out the letter that I trace still needs a lot of work to reconstruct.
Figure2.4 reconstructing letter 'c'
Now there is a big problem now after i united those circles I find out the letter 'c' and 'a' wasn't follow the rule of line and the letter 'k' and 'l' also got a little bit of problem to match their high. So, again and again, i need to reconstruct them again.
Figure2.9 progression of adjustment
Figure2.10 Letter'k'
However, Mr. Vinod comment this is too simple, therefore I wanted to add some fun into it.
Figure2.15 Fill it with black and add a white oval to make it look like bubble effects.
Figure2.2 Final letter 'k'
Figure2.3 Final letter'c'
Figure2.8 Final PDF outcome
Week 4: Type and Play
For Image and type play we have to choose an image and add the text that is related to it.
After that, I started to find some images to do my draft.
Figure3.1.1 First image
Then i started to think of a word that related to them and combine it together.
After the feedback that given by Mr. Vinod, I started to do what he advice.
Figure3.3.1 Duplicate the layer
3.3.7 Final PDF outcome
Task 1
ex 1 15
ex 2 18
ex 3 5
Feedbacks
Week 1-General feedbacks: Before changing point sizes and hierarchy, start with the same point size for all texts. Alignment is crucial for establishing hierarchy and flow across the design.
-Specific feedback: No specific feedback for this week.
Week 2
-General feedbacks: Make a point of looking at the page's negative space. The importance of letter spacing and tracking cannot be overstated. To ensure that a PDF with a visible grid is uploaded.
-Specific feedbacks: All of the work need to do it better.
Week 3
-General feedbacks: Ensure that the blog's embedded items are displayed. Don't try to complete the refining process in one day.
-Specific feedbacks: Overall is better, needs some improvement in letter spacing.
Week 4
-General feedbacks: When designing a font, consider the following factors: stroke weight consistency, number of development stages, if the shape changed while keeping the appearance of the main reference, and if there is an opportunity for improvement.
-Specific feedbacks: Not challenging at all, but acceptable typeface.
Week 5
-General feedbacks: Always ask yourself that the consistency of weight on strokes/number of stages for development /if the form evolved while maintaining the look of the main reference / if there is room for improvements.
-Specific feedbacks: The letters were too bright, utilize the lighter shades of the image.
Experience:
For the first 3 weeks, I'm still feel bad for my own decision-making. I put a lot of time into the 8 typographic systems but I still feel something empty, especially the random systems. I feel sorry again for Mr.Vinod. The type and play I was quite confident when it shows up but it also let me struggle a long time, the final outcome was not satisfactory for my own even Mr.Vinod say that was not challenging work, even I don't want to agree with that but I still need to accept it as an advice.
Findings:
After this task, I started to think about what weak points that I have to improve. My design in this task was trash for me obviously, the details, construction even the whole font I was clearly mess up here.
Observation:
After finishing this task, I finally know how difficult typography was. Respect to all my classmate that did it very well and I really hope one day i can learn from them. Research is a very important and necessary move to do, if we don't have a basic concept of what we gonna do, it probably will be confused you all the way. Details are also very important, details can easily influence each result we have made.
Further reading:
This youtube video really help me a lot in understanding each type of typographic system.
This article reminds me what should i have before creating our own style in typeface. A fonts that we choose can easily convey a lot of emotion into it. We also need to consider our audience when choosing the type size, If we’re creating a website for an over 60’s community, it’s probably a good idea to avoid font sizes 8 and 10 as that will be bothersome to read for many of the readers. On the other hand type that is too large can overpower a design and make it look a little less sophisticated.
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