Design Principles Week 5

  Week 5

Koh Han Rong//0344410
Bachelor of Design In Creative Media

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Lectures: SYMBOL, IMAGERY, and TYPOGRAPHY

For this week's lecture that pre-recorded by Dr. Jinchi, we learned about the basics of design principles as know as symbols, imagery, and typography.

SYMBOLS: Symbols used to represent something, also in the lecture we learned about the details of symbols.

• Pictorial symbols- image related and simplified pictures
  
• Abstract symbols- looks a same with the object but lack of details
• Arbitrary symbols- Mostly based on geometric shapes and colors.

Figure1.1.1 Symbols research from Pinterest

Figure1.1.2 Rough idea of Arbitrary symbols

Imagery: to let users/ viewers are able to relate to a concept or a brand if the right images are used in a work of design.

Figure1.2.1 Imagery research from pinterest

Typography: typography is the design and arrangement of text to convey a message or concept.

Figure1.2.2 typography research from Pinterest

Collage for exercise:

Figure1.2.3 Old magazine

Figure 1.2.4 Materials that I use

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Final outcome:

In this new exercise, we were assigned to do  2 two-part of work one is the arbitrary symbols and also the combination of imagery and typography.

Arbitrary symbols:

Figure2.1 Final outcome of symbols

collage:

Figure2.2 Final outcome of collage

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Reflection: In this exercise I learned about the different type of symbols and I was very enjoying in the collage section.

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