Design Principles week 3

 Week 4

Koh Han Rong//0344410
Bachelor of Design in Creative Media

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Lectures: Repetition and Movement

• Repetition- repetition creates a particular style and cohesiveness, creates emphasis, hierarchy structure, and strengthens a design.
• Movement- used to create an action look in a design and guide the viewer's eyes throughout the artworks.
• Hierarchy- the important elements of design that make the viewer follow the flow of the artwork.
• Alignment- Is the placement of elements so they line up in a composition.

Figure1.1 research of repetition

Figure1.2 research of repetition

Figure1.3 research of movement

Figure1.4 research of movement

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Exercise

 Repetition:

For the first repetition I try to use shapes to easily bring out the meaning of the sketch, and the second I use illustrator to sketch out since haven't got my materials.

Figure1.1.1 Repetition sketch

Figure 1.1.2 repetition sketch

Final outcome for repetition:

Movement:

Figure1.2.1 First movement sketch

Figure1.2.2 Second movement sketch

Final outcome of Movement:

Reflection: these elements of design principles can easily use in any way of your work since you understand clearly what message that actually you wanted to pass to the viewer.

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