Typography Task 1

March 30, 2021

Typography Task 1

30/3/2021(Week 1)
Koh Han Rong(0344410)
Bachelor design in creative media/Typography
Task 1

LECTURES

Week1:

For the first week, Mr. Vinod and Mr. Shamsul are done a very great start for us. The brief about what actually Typography was and share their concept, after that they also explained what MIB was and it's very helpful for me. Furthermore, they teach us to create our own blog as an E-portfolio for future work. At the end of the class, Mr.Vinod shares a few meaningful youtube videos with us. And also after that, I watched the recorded lecture and knows something about the basics of typography.

Week2:

Development / Timeline

Generally, the week 2 lecture was about the history and how typography was change after a few centuries. So how ancient people write or record before the pencil and paper got invented? Well, they use something sharps to write it down in the stone or something soft.

Figure 1.1 example

When it comes to typography, the Greeks developed a writing style known as 'boustrophedon,' which means the lines of text alternately read from left to right and right to left. Changing the direction of reading also changes the position of the letterform.

Figure1.2 Greek fragment

Basically, The printed variant of square capitals can be found in Roman monuments. Serifs have been applied to the keystrokes of these letterforms. The reed pen was kept at an angle of about 60° off the perpendicular to achieve the variety of stroke distance.

Figure 1.3 4th or 5th century: Square Capitals

Rustic capitals

A condensed version of square capitals could fit twice as many words on a single sheet of parchment and took even less time to type. The pen or brush was kept at around a 30° angle from the perpendicular. Rustic capitals were faster and quicker to type, but owing to their cramped form, they were somewhat more difficult to read.

Figure1.4 3rd- mid 4th century: Rustic capitals

Week3: Basic of letterforms

In this week's pre-recorded lecture, Mr.Vinod talks about the basics of letterforms.

Baseline: imaginary line on the base of a letterform
Median: imaginary line defining the x-height of a letterform
X-height -The height of the lowercase "x" in a typeface
Stroke: Any line that defines the basic letterform.
Apex/Vertex - The point created from the intersection of two diagonal stem (Apex above, Vertex below).
Stem - Any vertical line in a letter.
Arm: Short strokes off the stem of the letterform
Ascender - Stem of a lowercase letterform above the Median.
Barb - Half-serif end of a curved Stroke
Bowl: rounded form that describes a counter. Bowl maybe open or closed
Bracket - Transition between the serif and the stem
Cross Stroke - horizontal stroke in a letterform that joins two stems together
Crotch - interior space where two strokes meet
Descender: The portion of the stem of a lowercase letterform that projects below the baseline.

Figure 2.1 Anatomy of a typrface

Em-Width of an uppercase M
En- Half the width of an Em
Finial- The rounded non-serif terminal to a stroke
Leg -Short stroke off the stem of letterforms
Ligature- character formed by the combination of two or more letterforms
Link - Stoke connects the bowl and the loop of lowercase G
Loop - Bowl is created in the descender of the "g"
Shoulder - Curved stroke that is not part of a bowl
Spur - The extension the articulates the junction of the curved and rectilinear stroke
Stem- significant vertical or Oblique stroke
Stress- orientation of the letterform indicated by the thin stroke in round letterforms
Swash- flourish that extends the stroke of the letterform
Terminal- self-contained finish of a stroke without a serif.

After Mr.Vinod teach us about the basic of letterforms, Mr. Vinod started to let us know some of the typefaces that we should know in our future.

Uppercase- Capital letters including certain accented vowels.
Lowercase- Lowercase letters including same characters as uppercase
Small Capitals - Uppercase letterforms drawn to the x-height, the same size as lowercase but in the form of uppercase
Uppercase numerals- Same height as uppercase letters
Lowercase numerals- Set to x-height with ascenders and descenders

Week4:

Text/ kerning and letterspacing

In this week's lecture, we learn about kerning and letterspacing, and also we were introduced the Adobe InDesign. Mr.Vinod demos us how to use Adobe InDesign that suitable for design your own magazine or something that needs a lot of text.

Kerning-automatic adjustment of space between letters.
Letterspacing- Add space between the letters
Tracking- addition and removal of space in a word or sentence. For smaller sentences / words. Not for large amount of texts.
Figure 3.0 kerning

Figure3.1 normal, tight and loose tracking

After that , Mr. Vinod talk about the formatting text.

Flush left- formatting text to mirror asymmetrical experience of handwriting. Most natural way of text formatting. Ragging is the jagged end of left aligned text. Important to be made smooth

Figure3.2.1 Flush left

Centered- Symmetric formatting of text. Not advisable for large amounts of text.
Flush right- Places emphasis on end of the line
Figure 3.2.2 Flush right
Justified-Similar to centering, imposes symmetrical shapes on the text. Varied spacing (rivers) between words to be avoided as much as possible.

INSTRUCTIONS

Task 1: TYPE EXPRESSION

week1:

The first exercise that Mr. Vinod wants us to do was choose 4 out of 7 on the list that Mr.Vinod let us voted. In the list, we have slice, punch, spin, wave, scream, eat, point.

Figure 1.0 Word poll in Typography Facebook Group, 30 March 2021

In the final decision of me, I choose Scream, Punch, Wave, and Point and this is my simple sketch for the Word.

rough idea:

(PS: I try my best haha)

Week2:

We separate into a small group to let our classmates comment about our work like what we need to improve and they actually did it very well by giving me a few useful pieces of advice.

After I listen to their advice I started to do a new design because I have too many visual effects with it.

New sketch:

Figure1.2 new concept of word April 10,2021

Figure 1.3 Digitalize of words, April 13, 2021

Figure 1.4 Digitalize of words, April 16

Final outcome

Week 3:

After that, we started animating one of the chosen type expressions that we pick. i Picked the word punch for my animation word.

Figure 1.5 Artboards of the animation,April 18

Figure 1.6 Timeline progress in photoshop, April 18

Figure1.7 The animation of Punch, April 19

Week4:

In this week, we were required to do the final outcome of our gif base on Mr.Vinod's feedback, and we were introduced a new software call InDesign. We also require to follow step by step from the pre-recorded lecture.

Figure 2.0 Final outcome of the gif animation, April 25

Final outcome

After that, we were assigned to follow step by step from the lecture about how we can actually use Adobe InDesign. Mr. Vinod shows us a few techniques in Adobe InDesign.

First of all, we were require to use these 10 typefaces provided by Mr.Vinod.

Figure 2.1.1 10 Typefaces, April 25

Figure2.1.2 comparison of kerning and tracking,April 25

After that, I started to try to explore more capabilities that Mr.Vinod mentioned in the recorded lecturer, including how to reduce the ragging to let the visual hierarchy more smooth.

Figure2.2.2 exploring the margins and columns, April 25

Figure2.2.3 leading, April 25

Figure2.2.4 Text align, April 25

Therefore, I started to create some layout with difference arrangement.

Figure2.3.1 First text formatting, April 25

Figure2.3.2 Second text formatting, April 25

Figure 2.3.3 third text formatting, April 25

Figure2.3.4 fourth text formatting, April 27

all the 4 attempts were not follow the rules of text formatting. So I re-watched the lecture to more understand it.

Figure2.3.5 text formatting after the feedbacks, April 29

Figure 2.3.6 final text formatting,April 29

Feedback:

Week 1: Good start for the e-portfolio.

Week 2: Please improve all design with less visual effects with it.

Week 3: Still need to reduce the visual elements, very good idea for word' punch'. Change the typefaces and need a thicker and weighted typeface. Add the little crack into the typeface.

Week4: arrange the e-portfolio properly

Week5: Issues: choice of point size, line length, leading, kerning and letter spacing, Ragging, cross alignment, no caption for the image, paragraph spacing etc. A lot of work to do, your level of understanding is less than minimum.

Reflection:

Experience: In this task 1 experience I have learned a lot of things that I never know before. It quite let me enjoying in this subject although we can't meet our friend face to face. Mr.Vinod and Mr. Shamsul were so friendly and helpful, when I struggling with the typography exercise they will spend extra time to teach me and also make it right. In these few weeks past, I learned a lot of typography that I can use in the future. I am also very thankful for the lecturer's patience.

Observation: In my observation, i have find out even we were online based learning but we still can get our feedback weekly. Therefore, i am very glad Mr.Vinod and Mr.Shamsul very patience with their student include me, also i have saw a lot of my classmate work and they were very talented. I hope i can talented as them one day.

Findings: Throughout those week that already pass, i realize that many of class needed to concentrate so i can understand the next class, practice makes perfect, and also research was also quite important for this task.

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Koh Han Rong0344410